Local Attitude Media

Local Attitude Media was born out of John's Boston Attitude passion project. He founded Boston Attitude in 2011 and grew it from there. Building the Boston Attitude website over the years, John delved in to Facebook, Instagram, and Snapchat, continuing to grow the Boston Attitude brand around the city while becoming something of a local social media personality.

We founded Local Attitude Media wanting to help local businesses that think that investing in digital marketing might help their business but might be a little overwhelmed about where to start, or businesses that just want some expert advice or services.


John Romard was born and raised in Boston. He's spent most of his career in the hospitality industry, working with catering, bar management, event planning and management, food services, front of the house and back of the house operations. John's first foray in to digital marketing was setting up a Facebook page for the bar he managed in 2006 and his passion grew from there.

Get to know John a little better by watching him talk on WGBH's BostonTalks.


Jonathan Barcus grew up in Upstate New York in the Southern Adirondacks enjoying his childhood in Lake George and Saratoga Springs. He grew up closer to cows and farms than he did a big city, so he brings that small town perspective to Local Attitude. He came out to Boston in 2004 and Boston became home. He moved to New York City in 2009 for work and returned to Boston in 2016. Jonathan handles the technical stuff for Local Attitude Media while also providing expertise to the business and marketing end, making use of his diverse professional experience and the MBA he earned from Northeastern University.